For the last three years the Too Pure Singles Club has been releasing monthly 7" singles to subscribers featuring a selection of rising UK and international alternative acts, many of whom are unknown outside their own country (their own town even). The appeal of a singles club is more than just a piece of vinyl every month by a band you're unlikely to have ever heard of. Actually, that is the appeal. Hit or miss as they can be, you never know which one of these limited run singles will turn out to be your next favourite band.
The arrival of their four digit debut single "1268" caused seismic speaker-blowing waves in the Webcuts offices in 2010. It truly was, and still is, a "What the fuck was that?" moment. It was in essence, Gang of Four meets LCD Soundsystem in an abandoned factory in North Wales. An electro pulse and surging beat, sheet metal guitars, inimitable Welsh vocals, it had 'post-punk dancefloor smash' writ large all over it, and had We//Are//Animal been from London instead of Wales, everybody would've been knocking down their door, kneeling to kiss their cossetted behinds (cough The Vaccines).
So that was 2010. What does Webcuts remember most about it? It's hard to say, really. The landscapes shift, the memories flickr and 365 days blur into one long unending soundtrack. One thing our favourite tracks of 2010 all had in common was that they appeared like one night stands that lingered a little longer than usual, almost all of them attached to a singular memory of the song being performed, either from a distance or elbows resting on the stage in mute admiration, or maybe just there emanating from a speaker aimed direct into our inner consciousness, refusing to budge.