Fever Ray unveils suitably oddball video

By • Feb 17th, 2009 • Category: News

In the lead-up to the stunning debut solo album, Fever Ray (aka The Knife’s spooky Karin Dreijer Andersson) has unveiled a second mesmerising video, for forthcoming single “When I Grow Up”.
 
 ’When I Grow Up’ is a slow-burning, beat-driven and strangely optimistic number characterised by Dreijer Andersson’s inimitable lyrical style, name-checking forestry, boomerangs, crab claws and cucumbers in a surprisingly domestic picture. The video itself, directed by Martin De Thurah, is a melting pot of references from David Lynch to Stephen King’s Carrie, with a profound feeling of voyeurism and foreboding.
 
 Speaking about the conception of the video, De Thurah had this to say:
 
 ”The initial idea was about something coming out of water – something which was about to take form – a state turning into something new. And a double headed creature not deciding which way to turn. But the idea had to take a simpler form, to let the song grow by itself. I remembered a photo I took in Croatia two years ago, a swimming pool with its shining blue color in a grey foggy autumn landscape.” Erm, okay… anyway here it is:

 


When I Grow Up from Fever Ray on Vimeo.

Lisa Hallquist

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is a believer. That's what El Perro del Mar in a church will do to you.
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